Personalized Newspapers

Chances are that when you read your favorite newspaper (if you have one) you have a tried and true habit of engagement. Perhaps you read the sports section first, then look for your favorite business writer, or scan the front page, then look at the arts section.
Whatever your habit, you know what you like, and in what order.
Imagine you could schedule delivery of only those parts of the newspaper that you like?
That's the vision of Patrick Schroeder and his team at Hewlett Packerd who have created the HPeprintcenter.
This is the long road to success they have chosen. First HP has to make printers accessible to the internet. They have been doing that big time for the past year, building internet-ready printers and advertising their use. They've sold millions of these printers.
The HPeprintcenter, since December, allows "scheduled delivery." With scheduled delivery you are able to go online and order branded stories that are automtically delivered and printed on your home printer. Eventually, the hope is, that newspapers will be able to offer readers scheduled delivery of exactly the stories they want.
Patrick will be demonstrating this technology at the Personalize MEdia Conference in Boulder, June 20 and 21.